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I write texts for marketing and advertising, texts with the explicit purpose to influence the reader. Usually my customers want to sell something, build their brand or improve customer loyalty. I like writing with a purpose.
I write in both Swedish and English (US English), in a style adapted to how your company wants to be perceived. I enjoy variation and write both for B2B and consumer companies.
Everyone needs SEO optimized texts, because everyone is googling! It does not matter if you are selling specialized B2B services or decorative pillows. Your customer is sure to google at some point during the buyer's journey.
Hire a competent B2B for good results every time! I write marketing copy for marketing managers, entrepreneurs or for web and advertising agencies. I am especially good at explaining the customer benefits of complex products and services.
Text for the consumer market are often, but not always, a bit more casual. The craft is basically the same, but both content and tone of voice need to fit the target group and your branding. Often we can get somewhat more creative (or even crazy) here. When I write for web magazines or blogs it is usually for a specific target group and with specific key words in focus.
Since I like variation I could write about almost anything. I already wrote about building a home, plants, Swedish snuff and about tampons. Sometimes I write based on a provided oultine , but mostly I create a text based on an idea or a question.
When you are a Swedish company with a niche product or service, you are most likely targeting an international audience with your marketing. As an English copywriter, I will help you get your message across just as well in English as in Swedish.
Bad, or even average translations can destroy your carefully crafted marketing copy. This is easy to prevent by hiring a Swedish copywriter who can make sure your message and tone of voice remains intact so that nothing gets lost in translation!
Call +46 (0)70 852 07 55 or send an e-mail to ingrid@digdo.se.
