Copywriting references
I specialize in SEO copy and web text for companies with more complex products or services, but on top of this I like to sprinkle some lighter B2C content. The combination keeps me on my toes and makes me a better copywriter.
Below are some examples of my copywriting assignments.
SPP (finance, B2B)
SEO optimized blog posts/web articles. Mainly about pensions and asset managements for small and mid-sized companies. https://www.spp.se/kunskapsnavet/tjanstepension-for-foretag/
Language: Swedish
Collaborate (training, B2B)
Web texts and concepts for courses and lectures in leadership, cooperation and communication. Some texts are SEO optimized. https://www.collaborate.se/
Language: Swedish
I hired Ingrid Andersson for copywriting. I got so much more. Not only did she do what I asked for, she created a brand new concept for my courses and with that a new way of selling our services. Beyone good, and more revolutionizing than AI!
Johan Enér, Collaborate
Sortera (recycling, B2B)
All types of texts, for example web texts, press releases, newsletters and internal communications.
Language: Swedish
Leine Linde (tech, B2B)
Web texts, brochure text, Powerpoint presentations, press releases, newsletters, LinkedIn posts and UX copy.
Language: English and Swedish.
Harju Elekter (tech, B2B)
Text for web, ads, brochures and native.
Language: Swedish.
Nasdaq Nordic (finance, B2B)
SEO copy, restructuring of content on the part of the web site describing B2B services with stock brokers, investors and asset managers as the primary audience. www.nasdaq.com.
Language: English.
Soilfood (manufacuring & agriculture, B2B)
All texts: web text, SEO copy, newsletters, text messages, press releases and a debate article that was publishen on DN Debatt. Sometimes translation from Finnish with localizations for the Swedish market, sometimes brand new content.
Language: Swedish.
Airtours (travel, B2C)
SEO content for Airtour's travel blog: www.airtours.se/blogg.
Language: Swedish
Delivery: Drafts in Wordpress, ready for publication.
Stille (medtech, B2B)
Web texts for a new website: www.stille.se.
Language: Swedish, parts in English
Delivery format: Word
Hydratronics (tech, B2B)
Web texts for a new website: www.hydratronics.comincluding meta data and alt-tags for pictures. Managing the translation into English.
Language: Swedish.
Delivery: Directly into EpiServer CMS.
Data sheets for components.
Language: English.
Delivery format: PDF.
CODAB (tech, B2B)
Web text for a new website: www.codab.eu.
Text for brochures and data sheets.
Language: Swedish and English.
Snusbolaget (content, B2C)
Content for Snusjournalen. See www.snusbolaget.se/snusjournalen/.
Language: Swedish.
Delivery format: Word
When we launched Snusjournalen, we knew we would need outside resources. Ingrid quickly became our go-to writer since she delivered text of high quailty and could manage more complex subjects. The frequency and quality has taken Snusjournalen to 40 000 monthly readers. Ingrid has contributed to both content and process, She is the right partner for a quickly growing orgnaizations and e-commerce company such as Snusbolaget.
Carl P Karth, CMO Snusbolaget
In need of some words?
Maybe you dont like writing, or maybe you just cannot find the time to create all the content you need. That's when to contact me!
Call +46 (0)70 852 07 55 or send an e-mail to ingrid@digdo.se.
Related
B2B copywriting
Hire a competent B2B for good results every time! I write marketing copy for marketing managers, entrepreneurs or for web and advertising agencies.
I am especially good at explaining the customer benefits of complex products and services.
English copywriting
When you are a Swedish company with a niche product or service, you are most likely targeting an international audience with your marketing. As an English copywriter, I will help you get your message across just as well in English as in Swedish.