{"id":207,"date":"2024-02-19T11:22:41","date_gmt":"2024-02-19T11:22:41","guid":{"rendered":"https:\/\/digdomarketing.se\/?page_id=207"},"modified":"2024-07-05T18:31:52","modified_gmt":"2024-07-05T18:31:52","slug":"b2c","status":"publish","type":"page","link":"https:\/\/digdo.se\/en\/copywriting\/b2c\/","title":{"rendered":"B2C"},"content":{"rendered":"
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B2C content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Marketing texts for the consumer market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing copy for consumers may seem easy enough to write. You rarely have to explain complicated technology, specific regulations or complex correlations. Unfortunately, this can require more of the copywriter, as the words and the emotions they spark come more into focus.<\/p>\n

Usually, I start out with defining the basic prerequisites and targets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. What is the purpose of this text?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By making the purpose of the text clear it will become so much easier to hit the target, by taking out content that is not relevant or add what is missing to create emotion or nudge the reader towards action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Who is our audience?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unless you write to and for your audience you may as well talk to your own image in the mirror. Give the reader a reason to start reading and avoid things that disctract from what you want to communicate.<\/p>

When crafting your copy, keep the following in mind:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Start with the conclusion<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is opposite from classic rethorical concepts , but keep in mind how we consume (or ignore) texts today. There are so many things competing for people's attention, and we tend to skip anything that is not immediately interesting. I use the headline and the first sentence to sell my text to the reader. Further down you can explain and provide background as needed, before re-stating the conclusion. By now you should have established your credibility and trustworthiness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Use simple, but correct language<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you want your message to get accross, make sure your words do not get in the way! Marketing copy should be easy to understand, so avoid writing in a style that shows off all your language skills and fancy words. But keep in mind that errors in spelling or grammar may be distracting and should be avioded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Add personality<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Precis som att f\u00f6retag har olika grafisk profil som ger en visuell spegling av f\u00f6retagets image, kan man anv\u00e4nda olika sorters tilltal i text. Det brukar kallas tonalitet. Tonaliteten b\u00f6r ligga i linje med hur du vill att f\u00f6retaget ska uppfattas. Trenden de senaste \u00e5ren har ganska snabbt g\u00e5tt mot en mer informell och personlig ton, mycket tack vare hur sociala medier och meddelande-appar p\u00e5verkat hur vi kommunicerar. Att vara personlig betyder ocks\u00e5 att man l\u00e5ter f\u00f6retagets v\u00e4rderingar lysa igenom.<\/p>\n

And lastly:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. Proofread you text<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before you publish a text, run a spell check and proofread it, preferrably a day or so after you finished it. You will be able to catch not only spelling mistakes, but also words or phrases that seem a little bit off. By making some adjustments you will end up with a much better result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do you want your text to have impact?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Call +46 (0)70 852 07 55 or send an e-mail to ingrid@digdo.se<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Related<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SEO copy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Everyone needs SEO optimized texts, because everyone is googling! It does not matter if you are selling specilized B2B services or decorative pillows.<\/p>

Your customer is sure to google at some point during the buyer's journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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English copywriting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you are a Swedish company with a niche product or service, you are most likely targeting an international audience with your marketing. As an English copywriter, I will help you get your message across just as well in English as in Swedish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Texter f\u00f6r B2C Texter f\u00f6r konsumentmarknaden Texter som riktar sig till privatpersoner eller konsumenter verkar f\u00f6rst v\u00e4ldigt enkla att skriva. Det \u00e4r s\u00e4llan man beh\u00f6ver f\u00f6rklara sv\u00e5r teknik, udda regelverk eller komplexa samband. Tyv\u00e4rr g\u00f6r det att kraven p\u00e5 sj\u00e4lva texten ist\u00e4llet \u00f6kar. Spr\u00e5ket som verktyg blir viktigare. Jag brukar alltid b\u00f6rja med att definiera […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":203,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-207","page","type-page","status-publish","hentry"],"yoast_head":"\nB2C | Dig & Do Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digdo.se\/en\/copywriting\/b2c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C | Dig & Do Marketing\" \/>\n<meta property=\"og:description\" content=\"Texter f\u00f6r B2C Texter f\u00f6r konsumentmarknaden Texter som riktar sig till privatpersoner eller konsumenter verkar f\u00f6rst v\u00e4ldigt enkla att skriva. 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