{"id":1791,"date":"2019-05-16T10:20:00","date_gmt":"2019-05-16T10:20:00","guid":{"rendered":"https:\/\/digdomarketing.se\/?p=1791"},"modified":"2024-06-03T12:45:40","modified_gmt":"2024-06-03T12:45:40","slug":"hur-ser-sokmotoroptimerade-texter-ut","status":"publish","type":"post","link":"https:\/\/digdo.se\/en\/hur-ser-sokmotoroptimerade-texter-ut\/","title":{"rendered":"Hur ser s\u00f6kmotoroptimerade texter ut?"},"content":{"rendered":"

S\u00f6kmotoroptimering handlar b\u00e5de om teknik och kommunikation<\/h2>\n\n\n\n

Det finns l\u00e5nga rapporter som beskriver vad som g\u00f6r att en sida rankar h\u00f6gt p\u00e5 Google. En av mina favoriter \u00e4r fr\u00e5n Searchmetrics <\/a>som analyserat stora m\u00e4ngder data f\u00f6r att komma fram till vilka parametrar som v\u00e4ger in, och hur mycket. Google byggde fr\u00e5n b\u00f6rjan p\u00e5 en r\u00e4tt simpel algoritm men numera anv\u00e4nds ett v\u00e4ldigt avancerad AI-liknande system, Rankbrain<\/a>, f\u00f6r att rangordna s\u00f6kresultaten f\u00f6r varje s\u00f6kord eller s\u00f6kfras. Det finns en del grundl\u00e4ggande tekniska krav som b\u00f6r vara uppfyllda, och numera \u00e4r mycket redan inbyggt i de olika system d\u00e4r hemsidorna skapas.<\/p>\n\n\n\n

S\u00f6kmotoroptimerade texter \u00e4r v\u00e4lstrukturerade<\/h2>\n\n\n\n

Mitt jobb handlar om att skriva texter som fungerar s\u00e5 bra som m\u00f6jligt med tanke p\u00e5 syfte, m\u00e5lgrupp, \u00e4mne och sammanhang, men som ocks\u00e5 \u00e4r utformade s\u00e5 att de gynnas av Googles algoritmer och hamnar h\u00f6gre upp bland s\u00f6ktr\u00e4ffarna \u00e4n andra texter av samma slag. Till exempel \u00e4r det bra att anv\u00e4nda s\u00f6kord man vill ranka f\u00f6r b\u00e5de i rubriker och l\u00f6pande text, utan att f\u00f6r den skull \u00f6verdriva. \u00d6verdriven anv\u00e4ndning av s\u00f6kord i en text kallas key word stuffing och det blir man straffad f\u00f6r.<\/p>\n\n\n\n

En bra SEO-text ser olika ut beroende p\u00e5 syftet<\/h2>\n\n\n\n

Texterna b\u00f6r i allm\u00e4nhet vara av en viss l\u00e4ngd, men det beror ocks\u00e5 p\u00e5 syftet med din text eller sida. Googles algoritmer \u00e4r s\u00e5 smarta att de skiljer p\u00e5 fr\u00e5gor d\u00e4r anv\u00e4ndaren vill ha ett snabbt, enkelt svar (N\u00e4r \u00e4r mors dag?) och n\u00e4r syftet med s\u00f6kningen \u00e4r att hitta expertkunskap i ett \u00e4mne (Risker med statisk elektricitet vid industriell hantering av pulver).<\/p>\n\n\n\n

Det finns ocks\u00e5 riktlinjer f\u00f6r hur l\u00e5nga meningar och hur avancerade ord som b\u00f6r anv\u00e4ndas, indelning i stycken och anv\u00e4ndning av numrerade listor eller punktlistor. Allt detta handlar i grunden om att texten ska vara l\u00e4tt att ta till sig, b\u00e5de p\u00e5 stor sk\u00e4rm och i mobilen.<\/p>\n\n\n\n

Bilder och video beh\u00f6vs ocks\u00e5<\/h2>\n\n\n\n

Anv\u00e4ndning av bilder och video spelar ocks\u00e5 in, men eftersom det \u00e4r sv\u00e5rare att maskinellt avg\u00f6ra inneh\u00e5llet i en bild eller videofilm \u00e4r det viktigt att dessa har beskrivningar i form av metadata som Google kan tolka. Saknas alt-taggar f\u00f6r bilder p\u00e5verkar det rankingen negativt. Samma sak g\u00e4ller om det helt saknas bilder p\u00e5 sidan.<\/p>\n\n\n\n

Skapa snygga s\u00f6ktr\u00e4ffar som lockar till klick<\/h2>\n\n\n\n

Sidor som ofta klickas p\u00e5 bland Googles s\u00f6kresultat bed\u00f6ms av algoritmerna som mer relevanta f\u00f6r s\u00f6kfrasen och det f\u00f6rb\u00e4ttrar sidans framtida ranking. D\u00e4rf\u00f6r ska man l\u00e4gga lite extra omsorg p\u00e5 att skr\u00e4ddarsy den beskrivning som Google l\u00e4ser upp i s\u00f6ktr\u00e4ffen.<\/p>\n\n\n\n

H\u00e4r \u00e4r ett exempel p\u00e5 en s\u00f6ktr\u00e4ff:<\/p>\n\n\n\n

\"seo<\/figure>\n\n\n\n

B\u00e5de den bl\u00e5 titeln och den svarta\/m\u00f6rkgr\u00e5 texten nedanf\u00f6r den gr\u00f6na l\u00e4nken g\u00e5r att skr\u00e4ddarsy och de beh\u00f6ver inte vara identiska med den titel och text som visas p\u00e5 sj\u00e4lva sidan. H\u00e4r har du en chans att s\u00e4lja in sidan till den som s\u00f6ker efter n\u00e5got du kan erbjuda. Det \u00e4r en m\u00f6jlighet alla borde nyttja!<\/p>\n\n\n\n

Sidor som \u00e4r relevanta, intressanta och tilltalande rankar b\u00e4ttre<\/h2>\n\n\n\n

Andra saker Google tittar p\u00e5 \u00e4r hur l\u00e4nge en bes\u00f6kare stannar p\u00e5 din sajt och hur m\u00e5nga sidor han eller hon bes\u00f6ker. Har du en d\u00e5ligt utformad sida som inte ger de svar som s\u00f6ks, eller som \u00e4r sv\u00e5r att ta till sig kommer din ranking f\u00f6rs\u00e4mras. Det g\u00e4ller allts\u00e5 att vara relevant, intressant och tilltalande.<\/p>\n\n\n\n

SEO-copy: Bra text som \u00e4r l\u00e4tt att hitta<\/h2>\n\n\n\n

En riktigt bra text balanserar det bes\u00f6karna vill l\u00e4sa om med det du vill ha sagt, har ett naturligt tilltal och leder l\u00e4saren vidare i tanke eller handling. Det g\u00e4ller att s\u00e4tta sig in i b\u00e5de \u00e4mnet och m\u00e5lgruppens drivkrafter f\u00f6r att lyfta fram de aspekter som \u00e4r intressanta i sammanhanget, till exempel unika f\u00f6rs\u00e4ljningsargument eller saker som ger h\u00f6g igenk\u00e4nning. Alla webbtexter beh\u00f6ver dessutom vara utformade p\u00e5 ett s\u00e4tt som g\u00f6r dem enkla att hitta via Google. Det \u00e4r den typen av SEO-optimerad text du f\u00e5r n\u00e4r du anlitar mig. Jag kallar det f\u00f6r SEO-copy.<\/p>\n\n\n\n

Om du vill ha en prisuppskattning f\u00f6r s\u00f6kmotoroptimerad text, skicka g\u00e4rna ett mejl<\/a> med information om vilken typ av text vad du beh\u00f6ver och vilket underlag som finns. Jag ger dig snabb \u00e5terkoppling!<\/p>","protected":false},"excerpt":{"rendered":"

S\u00f6kmotoroptimering handlar b\u00e5de om teknik och kommunikation Det finns l\u00e5nga rapporter som beskriver vad som g\u00f6r att en sida rankar h\u00f6gt p\u00e5 Google. En av mina favoriter \u00e4r fr\u00e5n Searchmetrics som analyserat stora m\u00e4ngder data f\u00f6r att komma fram till vilka parametrar som v\u00e4ger in, och hur mycket. Google byggde fr\u00e5n b\u00f6rjan p\u00e5 en r\u00e4tt simpel algoritm […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1791","post","type-post","status-publish","format-standard","hentry","category-copywriting"],"yoast_head":"\nHur ser s\u00f6kmotoroptimerade texter ut? | Dig & Do Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digdo.se\/en\/hur-ser-sokmotoroptimerade-texter-ut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hur ser s\u00f6kmotoroptimerade texter ut? | Dig & Do Marketing\" \/>\n<meta property=\"og:description\" content=\"S\u00f6kmotoroptimering handlar b\u00e5de om teknik och kommunikation Det finns l\u00e5nga rapporter som beskriver vad som g\u00f6r att en sida rankar h\u00f6gt p\u00e5 Google. En av mina favoriter \u00e4r fr\u00e5n Searchmetrics som analyserat stora m\u00e4ngder data f\u00f6r att komma fram till vilka parametrar som v\u00e4ger in, och hur mycket. 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